by brooker » 31 Dec 2014, 16:07
I feel for the club on this one. Social media marketing is a large part of my job, and it's something that people assume can be knocked up in seconds, but actually does take both time, and creativity to do well. This is made particularly hard to pull off when, as bobby says, its way down somebodies list of jobs. It certainly is cheap as marketing goes, but can actually prove expensive in terms of staff time spent within a small company. Having looked at the efforts of Argyles social media, it definitely looks as though they have someone who knows what they're doing, as their content is varied and engaging enough to generate a decent amount of chatter. But it does also speak of a decent amount of time spent generating content.
One thing we could definitely do better without putting in too much more effort is our YouTube channel (and gulls player). Highlights take years to go up, but that is about the only thing that is ever posted. Why not get a camera and tripod over to Seale Hayne, and train a coach or even a couple of the players to use it, and get some footage there? Interviews need only for someone to set up the tripod and mic and press record, and with a couple of shots of the players training/warming up/passing about could be edited into good segments back at Plainmoor by someone who knows a little more. Our social media will never touch Plymouths without a similar level of knowledge and manpower, but since we can't match that, we need to be allowing as many people as possible to take ownership of our social media efforts, so that our media officer is not trying to do everything himself, but instead is merely curating, proof checking, and posting content generated largely by others.
I feel for the club on this one. Social media marketing is a large part of my job, and it's something that people assume can be knocked up in seconds, but actually does take both time, and creativity to do well. This is made particularly hard to pull off when, as bobby says, its way down somebodies list of jobs. It certainly is cheap as marketing goes, but can actually prove expensive in terms of staff time spent within a small company. Having looked at the efforts of Argyles social media, it definitely looks as though they have someone who knows what they're doing, as their content is varied and engaging enough to generate a decent amount of chatter. But it does also speak of a decent amount of time spent generating content.
One thing we could definitely do better without putting in too much more effort is our YouTube channel (and gulls player). Highlights take years to go up, but that is about the only thing that is ever posted. Why not get a camera and tripod over to Seale Hayne, and train a coach or even a couple of the players to use it, and get some footage there? Interviews need only for someone to set up the tripod and mic and press record, and with a couple of shots of the players training/warming up/passing about could be edited into good segments back at Plainmoor by someone who knows a little more. Our social media will never touch Plymouths without a similar level of knowledge and manpower, but since we can't match that, we need to be allowing as many people as possible to take ownership of our social media efforts, so that our media officer is not trying to do everything himself, but instead is merely curating, proof checking, and posting content generated largely by others.
