by ferrarilover » 01 Jun 2014, 22:29
If we have 1000 ST holders and the programme is reduced by a pound for every home game and all 1000 ST holders take up the offer, that'll cost the club £23,000 over the course of the season. We need to sell an extra 78 STs to make up the loss.
The club shop thing, say four pounds, well, that's £92,000 or 312 extra tickets.
There's no way that over 300 people would go to Torquay every week, but don't because they don't get a genuinely shit tea mug or calendar from the club shop. It's only just conceivable that an extra 8% of locals would stump up to save themselves £23 over the year, as if the £96 saving (taking a Popside adult ticket as a representative example) on tickets wasn't enough.
Bringalongafriend voucher and message on the big screen are both cost free suggestions, which makes them much more likely to make us money. However, given that a ST already gives a number of benefits, both financial and non-financial which vastly outweigh any of these suggestions, you've got to wonder just how much of an incentive any of these ideas will really affect sales.
Andy made this argument on another thread, that he basically wants something, almost anything else, which smacks a little bit of wanting to take from someone you perceive to be better off. It's the whole "stealing a Mars bar from Sainsbury's doesn't matter because Sainsbury's won't notice" argument. Sainsbury's already provides you with a much cheaper alternative, free parking, convenience, choice, variety and a host of other services, yet people always want more.
If there wasn't already a club shop discount with the ST, that's what you'd be asking for. If programmes were already cheaper with a ST, you'd be asking for something else.
People always want more, it's the capitalist way and it's one of the greatest failings of the human condition, but resisting it (such as by the club not offering an overly generous perk package for ST holders) is the right thing to do up to a point.
The only thing which will sell more STs is success on the pitch and even that is somewhat unlikely to succeed. There are a finite number of people willing to come and watch Torquay. Hector (Gawd bless 'im) keeps banging the "if you build it, they will come" drum and equally often, the EverBright ForeverTUFC brings up stats which prove that we didn't see a noticeable increase in attendances when we made the playoffs over seasons when we were flirting (like a cheap tart on a Saturday night) with relegation. If we go up to L1 and we stay there, we might (MIGHT!) get an extra couple of hundred geriatrics to potter along to the ground every other Saturday and pretend they love the club. They'll be there for the football, not for the free teddy bear from the club shop.
Matt.
If we have 1000 ST holders and the programme is reduced by a pound for every home game and all 1000 ST holders take up the offer, that'll cost the club £23,000 over the course of the season. We need to sell an extra 78 STs to make up the loss.
The club shop thing, say four pounds, well, that's £92,000 or 312 extra tickets.
There's no way that over 300 people would go to Torquay every week, but don't because they don't get a genuinely shit tea mug or calendar from the club shop. It's only just conceivable that an extra 8% of locals would stump up to save themselves £23 over the year, as if the £96 saving (taking a Popside adult ticket as a representative example) on tickets wasn't enough.
Bringalongafriend voucher and message on the big screen are both cost free suggestions, which makes them much more likely to make us money. However, given that a ST already gives a number of benefits, both financial and non-financial which vastly outweigh any of these suggestions, you've got to wonder just how much of an incentive any of these ideas will really affect sales.
Andy made this argument on another thread, that he basically wants something, almost anything else, which smacks a little bit of wanting to take from someone you perceive to be better off. It's the whole "stealing a Mars bar from Sainsbury's doesn't matter because Sainsbury's won't notice" argument. Sainsbury's already provides you with a much cheaper alternative, free parking, convenience, choice, variety and a host of other services, yet people always want more.
If there wasn't already a club shop discount with the ST, that's what you'd be asking for. If programmes were already cheaper with a ST, you'd be asking for something else.
People always want more, it's the capitalist way and it's one of the greatest failings of the human condition, but resisting it (such as by the club not offering an overly generous perk package for ST holders) is the right thing to do up to a point.
The only thing which will sell more STs is success on the pitch and even that is somewhat unlikely to succeed. There are a finite number of people willing to come and watch Torquay. Hector (Gawd bless 'im) keeps banging the "if you build it, they will come" drum and equally often, the EverBright ForeverTUFC brings up stats which prove that we didn't see a noticeable increase in attendances when we made the playoffs over seasons when we were flirting (like a cheap tart on a Saturday night) with relegation. If we go up to L1 and we stay there, we might (MIGHT!) get an extra couple of hundred geriatrics to potter along to the ground every other Saturday and pretend they love the club. They'll be there for the football, not for the free teddy bear from the club shop.
Matt.
