by ferrarilover » 19 Mar 2014, 16:04
Tickets are £30. For ****'s sake. It's the FA Trophy Final, it's not going to sell out, so it's a buyers market. Make the tickets a fiver and get 80,000 people through the door. An afternoon's sport for five quid at the national stadium. I'd go (if I lived in London) and so would plenty of others. Just like anything, if it's good value, you'll get bums on seats. I have no specific interest in ice hockey, but I once went to watch Peterborough because I found myself in the area and it was cheap to get in. I like sport, and sport was on offer at good value entry. The beer/hotdog was well priced too, so I had one of them as well. So, instead of charging me £30 to get in and £10 for a pint and a 'dog (and raising £0.00 in the process), why not charge £5 to get in and £5 for a pint and some lunch. That way, not only do I get what I want (an afternoon of good value sport) you get what you want (a tenner).
It's not like a club side, which has costs to pay by the barrel load. Wembley doesn't have weekly costs. It's mainly empty and costing basically nothing (standing water and gas bill, some minimum wage jonny to watch the security cameras and that's about it) so it's not really a risk to take a chance on getting more people in for less money.
Despite having half a degree in it, I don't really get business. It all seems like bollocks to me, if I'm honest. But PED analysis here really does suggest that, given Wembley's geographical location, the availability of substitutes and supplementary goods, charging a low price and achieving high sales ought to be the way to go. That's not to mention the implied obligation upon the FA to make football accessible to the general public. Although it has a private sector label, football is such a part of our national identity that providing access to it is a public service. The FA ought to be compelled by Government to be much more focussed on providing a service and much less focussed on profiteering by extorting loyal fans who will pay through the nose to watch their team. It's the same thing all over football. Ticket prices for the likes of Man City are obscene (but since it's City, I don't care, that's your own stupid fault for jumping on the bandwagon) and the FA should be clamping down on it, but they don't, because the more you pay, the bigger the FA's margin on their 5 or 10% cut of all gate receipts.
If the FA need the money that badly, then they should start taking it from those who can afford it the most. So, introduce an income indexed fine for bookings and red cards. Instead of charging Wayne Rooney £70 every time he gets booked (the same as, say Lee Mansell), start charging him a hundred grand. He won't miss it and it'll raise a shit load of cash. Cash which can be used to offset a reduction in ALL ticket prices for Wembley games, as well as providing a fund into which small clubs may dip (but only the once) if they have trouble with the tax man. That way, King's Lynn FC need not go out of business over the matter of fifty poxy grand and you and I need not pay £30 to watch the FA Trophy final.
Sorry, what was the question...?
Matt.
Tickets are £30. For ****'s sake. It's the FA Trophy Final, it's not going to sell out, so it's a buyers market. Make the tickets a fiver and get 80,000 people through the door. An afternoon's sport for five quid at the national stadium. I'd go (if I lived in London) and so would plenty of others. Just like anything, if it's good value, you'll get bums on seats. I have no specific interest in ice hockey, but I once went to watch Peterborough because I found myself in the area and it was cheap to get in. I like sport, and sport was on offer at good value entry. The beer/hotdog was well priced too, so I had one of them as well. So, instead of charging me £30 to get in and £10 for a pint and a 'dog (and raising £0.00 in the process), why not charge £5 to get in and £5 for a pint and some lunch. That way, not only do I get what I want (an afternoon of good value sport) you get what you want (a tenner).
It's not like a club side, which has costs to pay by the barrel load. Wembley doesn't have weekly costs. It's mainly empty and costing basically nothing (standing water and gas bill, some minimum wage jonny to watch the security cameras and that's about it) so it's not really a risk to take a chance on getting more people in for less money.
Despite having half a degree in it, I don't really get business. It all seems like bollocks to me, if I'm honest. But PED analysis here really does suggest that, given Wembley's geographical location, the availability of substitutes and supplementary goods, charging a low price and achieving high sales ought to be the way to go. That's not to mention the implied obligation upon the FA to make football accessible to the general public. Although it has a private sector label, football is such a part of our national identity that providing access to it is a public service. The FA ought to be compelled by Government to be much more focussed on providing a service and much less focussed on profiteering by extorting loyal fans who will pay through the nose to watch their team. It's the same thing all over football. Ticket prices for the likes of Man City are obscene (but since it's City, I don't care, that's your own stupid fault for jumping on the bandwagon) and the FA should be clamping down on it, but they don't, because the more you pay, the bigger the FA's margin on their 5 or 10% cut of all gate receipts.
If the FA need the money that badly, then they should start taking it from those who can afford it the most. So, introduce an income indexed fine for bookings and red cards. Instead of charging Wayne Rooney £70 every time he gets booked (the same as, say Lee Mansell), start charging him a hundred grand. He won't miss it and it'll raise a shit load of cash. Cash which can be used to offset a reduction in ALL ticket prices for Wembley games, as well as providing a fund into which small clubs may dip (but only the once) if they have trouble with the tax man. That way, King's Lynn FC need not go out of business over the matter of fifty poxy grand and you and I need not pay £30 to watch the FA Trophy final.
Sorry, what was the question...?
Matt.
