by cambgull » 10 Jun 2013, 17:45
Also, I think initiatives for kids to come should be a constant deal, not just a few one-offs over the course of a season. A fantastic example can be found at Walsall, where kids pay the normal discounted rate for a season ticket and it is refundable over the course of the season. Should they turn up to every game, they effectively pay nothing. Granted, that doesn't bring money into the club right now, but it will in the future and once those kids turn 16, they become adults and pay the full rate, which is far more likely to happen if you've just spent the last 5 years going to every home game.
On the other side of that, the refunded money usually ends up being spent in the club shop or at the food stalls, so it comes into the club anyway. According to a news story from the BBC about it, Walsall saw their attendance rise by around 1,000, revenue earned through other areas of the club rose substantially as parents effectively had "free money" on the day and the amount of adult season tickets bought rose too. In a few years, they reckon they will really start reaping the rewards as estimates show around 50% of those extra kids will end up buying adult season tickets and the majority of the rest will visit several times a season.
Also, I think initiatives for kids to come should be a constant deal, not just a few one-offs over the course of a season. A fantastic example can be found at Walsall, where kids pay the normal discounted rate for a season ticket and it is refundable over the course of the season. Should they turn up to every game, they effectively pay nothing. Granted, that doesn't bring money into the club right now, but it will in the future and once those kids turn 16, they become adults and pay the full rate, which is far more likely to happen if you've just spent the last 5 years going to every home game.
On the other side of that, the refunded money usually ends up being spent in the club shop or at the food stalls, so it comes into the club anyway. According to a news story from the BBC about it, Walsall saw their attendance rise by around 1,000, revenue earned through other areas of the club rose substantially as parents effectively had "free money" on the day and the amount of adult season tickets bought rose too. In a few years, they reckon they will really start reaping the rewards as estimates show around 50% of those extra kids will end up buying adult season tickets and the majority of the rest will visit several times a season.